By now, you have probably heard about chatGPT and other AI assistants like Google bard or Bing chat. But did you know that these AI assistants can help you write a marketing plan? One of the huge advantages of using AI assistants is that they can generate ideas, create content, and serve as a virtual assistant to give you the boost you need to put a plan together.
Being in the non-profit and association sector, we all need all the help we can get. So let’s dive into this new AI tool and learn how it can assist you in writing that plan.
First, let’s talk about prompts. Prompts are text-based instructions that AI can understand and respond to. Think of it as a conversation with a real person. The better you treat it like a person, the better responses you will get.
When using prompts, make sure to define the task and goal you want in the response. For example, if you want a list of the top marketing trends for 2023 that will impact your industry, provide as much detail as possible. You can also ask follow-up questions to improve the responses.
It’s important to note that AI assistants will not actually write your plan for you. They will help you by supplying fresh perspectives, new ideas, and customizable copy that you can build on. Expect the AI assistant’s answers to get you about 50% of the way to your final plan, and you’ll keep about 40% to 70% of what the AI assistant answers. You will still need to engage and write, and it will require your personal touch.
To begin, you need to talk about the goals and objectives section of your marketing plan. Start with general goals that align with your overall objectives and mission. Ask for evidence on why these goals would be appropriate and if they align with your mission. Then, move on to objectives and ask the AI assistant to identify three objectives for increasing membership, starting with verbs like launch, increase, enhance, and promote.
By channeling the power of AI and using prompts, you can make the process of writing a marketing plan much easier. Check out our complete list of prompt ideas that will walk you through every section of a marketing plan at fiveones.com AI.
