So you’re running your business and it’s going okay, but deep down you know your marketing is a mess and you’re not sure how to fix it. I’ve run a marketing agency for 10 years, and I know that the idea of creating a marketing plan can drive folks up the wall. I mean, who isn’t a little scared of flushing tons of time and cash down the drain on strategies that bomb or wrestling to figure out who your customers are or by trying to set goals that aren’t as vague as a weather forecast? Well, in today’s video, I want to show you how Chad GBT can put together a custom marketing plan better than most marketing agencies in under five minutes flat. And I’m not talking about a generic run-of-the-mill guide. No, this plan will fit your organization like a glove. I’m gonna break it all down for you Barney style, from getting a handle on your market situation to picking out tactics to sorting out your budget. Make sure to stick around to the end of the video where I go into some of the hard lessons I’ve learned about marketing KPIs over the years. You ready to unleash your marketing beast? Let’s dive in.
This plan starts with a situation analysis. This includes an analysis of the market and where your business fits in. This section should cover an overview of your industry analysis and a look at your company’s competitive environment. This prompt will help you create an analysis of the business’s current standing in its industry, including its strengths, weaknesses, opportunities, and threats. It may be best to turn on a Chat GBT plugin that allows it to search the web for this step. Spending a little extra time working with Chat CBT here can help improve the rest of the plan. Once complete, hit the clipboard icon and copy it into a doc.
Next, it’s on to defining the target market. Who are your customers? What are their needs, wants, and behaviors? This prompt will return a detailed description of the business’s target customer, including demographic, psychographic, and behavioral characteristics. If something feels off to you, let ChatGPT know so it can revise based on your intel. Once complete, drop it into your doc and move on.
Now, we need to get into your marketing goals and objectives. What do you hope to achieve through your marketing efforts, and what’s realistic? This prompt will result in a list of specific, measurable, actionable, relevant, and time-bound marketing goals tailored to your business’s needs. Give these a critical eye. Think in terms of extremes. What does your organization absolutely need to survive versus what is your ultimate dream goal? Fine-tune these and copy them into your doc.
And now it’s on to the marketing strategy. This section outlines how you’ll achieve your goals and objectives. This prompt will provide a strategic plan that outlines how the business will achieve its marketing goals, including product, price, place, and promotional strategies. You may want to break this down and have a quick conversation with Chat CPT about each of these different parts. Once this is feeling good, it’s time to get into the nitty-gritty tactics and action plans. Here, you specify the tactics you’ll use to carry out your strategy. This prompt will offer a list of specific marketing tactics, such as social media marketing, email marketing, SEO, each with an accompanying action plan. It’s important to note that deciding on tactics comes fairly deep into this process. A major mistake most people make is starting here and skipping the foundational steps that come before. This is a major reason why marketing plans fail. Doing that foundational work will put you ahead of ninety percent of the marketers out there.
Next, we’ve got to get realistic and talk budget. This section details the financial aspects of carrying out your marketing plan. It should provide an estimate of the cost of each tactic and an overall budget. This prompt will produce a basic budget estimate for the proposed marketing campaign, outlining potential costs associated with each suggested tactic. You may want to estimate about 30 percent higher than what Chat CPT returns to be on the safe side.
And now it’s on to the measurement and control. How do you track the success of your marketing plan? This prompt will provide a set of key performance indicators to track the effectiveness of the marketing campaign, as well as potential steps to take if the campaign doesn’t meet these performance standards. KPIs are critical, but remember, they are both an art and a science. It’s very hard to understand the cumulative efforts of your marketing, especially if your numbers are relatively small. Use your gut along with your head when you’re steering the ship.
Finally, we can create our executive summary. This is a brief overview of the entire marketing plan. Although it comes first in the document, it’s often written last. It should be compelling and concise, summarizing the main points of the plan. This prompt will generate a condensed overview of the proposed marketing plan, highlighting key components such as the business’s marketing goals, target audience, strategy, and tactics. Drop it into the top of the doc, make it look pretty, circulate it with your colleagues for feedback, and get to work.
The world needs to know about all the awesome you’re doing. Hit me in the comments if you have questions, and I’ll do what I can. If you thought this video was helpful, you might be interested in a cheat sheet of this video. The cheat sheet is packed with all of these prompts and tons of other resources I couldn’t jam in today’s video, including budget-friendly marketing ideas, strategies for dealing with time constraints, gamification and marketing, and more creative tips. You can get all of that and access to dozens of other cheat sheets just like it for less than the price of a mullet wig. It’s available on my Patreon page, and there’s a link to that below this video. And hey, if you found this video useful, do me a solid and hit that like button, subscribe to the channel, and drop a comment below. Remember, marketing doesn’t have to be a beast. If you use these prompts, kick ChatGPT into beast mode. Make sure to let me know how it goes, and I look forward to hearing about your success. Just do it. Make your dreams come true.
