Using ChatGPT for Competitive Analysis and Customer Insights

Using ChatGPT for Competitive Analysis and Customer Insights

This is crazy. This is crazy. Alright, this is not hyperbole. We are going to show you something that many companies still pay six figures for, but you can do this in ChatGPT in 60 seconds. We’re going to start at the end. I’m going to take my time, and we’re still going to get this done in five minutes.

Alright, let me explain what I’m doing here. We just had a great guest on our show, Yogesh, who was formerly the head of marketing at Spotify Global. We had a discussion on using ChatGPT for competitive analysis and customer insights. So, let’s put that into action.

We are taking reviews from Spotify and a competitor, Title, and we’re going to perform sentiment analysis and competitive analysis using ChatGPT. Many companies pay a high price for this kind of insight, but now ChatGPT can do it quickly.

We scraped a smaller dataset of a thousand reviews from Spotify and Title. We then provided this data to the development teams for the Google Play Store apps. This is a relatable example that showcases a complete customer and sentiment analysis based on user reviews.

Let’s jump into ChatGPT. We started with a One-Shot prompt, which is not recommended, but it demonstrates how easy and powerful ChatGPT can be when used correctly. We also discussed the importance of using plugins.

In just 60 seconds, we analyzed tens of thousands of data points and obtained valuable insights. ChatGPT provided us with the top 10 things users love and hate about the Spotify and Title apps on Google Play. We also identified the competitive advantages of each app and suggested ways for Spotify to further its advantages and combat Title’s advantages.

This example showcases the potential of ChatGPT when used correctly. Many people struggle with using ChatGPT effectively, but with the right knowledge, it can be a powerful tool for analysis and understanding.

At Everyday AI, we spend hours inside ChatGPT, running our business and analyzing data. If you found this helpful, let us know and check out our free prompting course, Prime Prompt Polish, to learn more. We hope to see you back for another AI in Five session!

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