Welcome to the AI webinar on how to go from buzzar to time saer, hosted by Plan, a strategic meetings and event management platform. In this webinar, Matias Clock, the VP of Marketing at Grocery Shop, shares his experience and insights on using advanced analytics to streamline event planning and personalize marketing campaigns.
Matias Clock introduces himself as a marketing expert with a passion for exploring AI. He explains how he has used advanced analytics to analyze event data and generate valuable insights. He demonstrates the flexibility of advanced analytics by showcasing two examples.
In the first example, Matias uses advanced analytics to analyze event performance data from his cigar and whiskey events. He shows how he can quickly summarize event data, visualize attendance trends, and identify the best months to host events. He emphasizes the customization capabilities of advanced analytics, allowing users to tailor the analysis to their specific needs.
In the second example, Matias focuses on marketing implementation for the Grocery Shop event. He demonstrates how advanced analytics can be used to analyze session themes and generate personalized email copy for different customer journeys. He highlights the importance of providing specific instructions to ensure the desired outcome.
Matias concludes by encouraging the audience to explore the power of advanced analytics. He suggests using the premium version of advanced analytics to unlock its full potential. He also provides a tip for those with strict security policies, recommending the use of sample data to practice and learn.
In summary, advanced analytics offers a wide range of possibilities for data analysis and creative use cases. It enables event planners and marketers to gain valuable insights, streamline processes, and personalize customer experiences. By harnessing the power of advanced analytics, businesses can optimize their strategies and achieve better results.
