Welcome back to this lecture where you will learn to understand the locations of your traffic and how to differentiate between high quality and low quality locations. This knowledge is vital for growing your business and optimizing your marketing strategy.
To find the location of your users, go to the ‘Reports’ section and click on ‘User Demographics’ and ‘Demographic Details’. Here, you will find charts and in-depth information about the countries that are generating traffic, the number of new users, engagement levels, and total revenue.
The first thing to analyze is where the majority of your traffic is coming from. Currently, the United States is the top source with 38.5 thousand users in the last 28 days. However, it’s important to note that the number of users does not necessarily indicate the best traffic.
To determine the quality of traffic, look at the total revenue generated by each country. For example, users from the United States have generated $123,000 in the last 28 days, while Canada has generated $3,000. This shows that even though Canada has fewer users, they are generating more revenue.
Another factor to consider is engagement. Look at the average engagement time of users from different countries. The United States has the highest average engagement time, indicating a high level of interest. On the other hand, countries like China and India have lower engagement times, suggesting lower quality traffic.
It’s important to analyze the data over a longer period of time to get a clearer picture. For example, when looking at the past year, the average engagement time for users from China is only 13 seconds, indicating very low quality traffic.
Based on this data, it is clear that the United States is the best source of high quality traffic, followed by Canada. Taiwan also stands out as a valuable location, generating significant revenue from a relatively small number of users.
To optimize your marketing strategy, focus on targeting high quality traffic from the United States and Canada. Additionally, consider experimenting with bringing in more traffic from Taiwan. Avoid investing resources in countries like China, India, and Japan, as they have shown lower quality traffic.
In conclusion, understanding the locations of your traffic is crucial for growing your business. By analyzing the data and focusing on high quality locations, you can optimize your marketing strategy and drive more revenue.
For more detailed insights and AI prompts related to location traffic, refer to the ‘Locations’ section in the guidebook.
