Hey folks, Sean Jordan from the Research and Planning Group here to show you the incredible capabilities of marketing research professionals using generative AI programs. Today, we’ll dive into ChatGPT, a program that takes input text, consults a vast dataset, and generates responses. But what exactly is GPT? It stands for Generative Pre-training Transformer, which explains how the program predicts the most likely answer based on the input.
GPT powers the chat part of the program, enabling conversational interactions. There are two versions available: ChatGPT 3.5 and ChatGPT 4.0. The former is like a college student with a wide range of knowledge and self-expression, while the latter is even more advanced, like a well-educated adult with a master’s degree or PhD.
With ChatGPT, you can have engaging conversations and ask for recommendations or assistance. It’s like having a knowledgeable companion who can provide information and complete tasks for you. Imagine asking ChatGPT to recommend lunch options based on your preferences or write an email while you’re driving.
But ChatGPT is just the beginning. The next generation of generative AI will behave like autonomous intelligent assistants from science fiction stories. You’ll be able to have complex conversations and ask for help with various tasks. The possibilities are endless.
In the spring of 2020, ChatGPT was released, and by spring 2023, ChatGPT 4.0 was introduced. As technology continues to advance, we can expect even better performance and more sophisticated AI models.
Many products are already implementing chatGPT in their interfaces, and people are becoming accustomed to using AI for various tasks. The future of generative AI is exciting, and we can expect AI to behave like the intelligent assistants we see in movies.
As marketing researchers, we can leverage the power of ChatGPT to enhance our work. It can assist us in pilot testing questions, generating surveys, and even analyzing data. However, it’s important to remember that human input and expertise are crucial in utilizing this tool effectively.
In future videos, we’ll explore other AI programs like Stable Diffusion and Mid-Journey. These programs, along with ChatGPT 4.0 and its plugins, will revolutionize the field of marketing research.
Stay tuned for more incredible AI capabilities, and don’t forget to subscribe to our channel for updates. Share your thoughts and experiences in the comments section. Let’s embrace the power of AI in marketing research!
