We live in a world of AI, although not quite like the one James Cameron envisioned in Terminator. Nowadays, we have AI tools for everything, including art generation, photo manipulation, productivity, and writing. In today’s digital skills course, we will explore chatGPT, what it is, and how it can be used to make your marketing life easier.
ChatGPT is like having a know-it-all friend, albeit one who doesn’t know much about the world post-2021. It is an advanced AI language model developed by OpenAI, built on a vast amount of data from the internet, books, and articles. This extensive knowledge helps it understand language patterns and relationships. When you interact with chatGPT by asking a question or giving it a prompt, it uses its knowledge to generate a response based on the context and language it has learned.
Using chatGPT in marketing has been a hot topic of conversation since its release at the end of 2022. However, for the purpose of this article, we will focus on how it can help you without negatively impacting your SEO.
Google rewards high-quality content, whether it is generated by humans or AI. The key is to ensure that the content meets certain criteria, such as expertise, experience, authoritativeness, and trustworthiness (E-A-T). Google introduced the Helpful content system in 2022 to prioritize content created primarily for people rather than for search ranking purposes. Therefore, when using chatGPT for marketing, it is essential to keep E-A-T as your focus.
Here are five ways chatGPT can help your marketing efforts:
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Keyword Research: ChatGPT can provide inspiration for your human brain by generating a list of relevant keywords based on specific information you provide. This can save you time and help you identify high-performing keywords.
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Blog Content: ChatGPT can help you overcome writer’s block by generating a solid first draft of a topic. You can then review and adjust the content to match your brand’s tone and style.
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Video Scripts: ChatGPT can streamline the process of writing video scripts by generating engaging and persuasive narratives. It can highlight key features and benefits, adapt the tone and style to match your brand’s identity, and even help brainstorm ideas for video content.
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Marketing Campaigns: By feeding information about your latest marketing campaign into chatGPT, you can generate objectives, propositions, and timelines. It can also provide suggestions on how to adjust the campaign to better achieve its objectives.
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Generating Ideas: ChatGPT can generate a list of ideas for your next marketing campaign based on the information you provide. While some ideas may be terrible, there might be one outside-the-box idea that sparks your creativity.
In conclusion, chatGPT is a powerful tool that can enhance your digital marketing efforts. By leveraging its capabilities, you can save time, generate high-quality content, and explore new concepts. Remember to review and refine the output to ensure accuracy and alignment with your brand’s voice. Embrace the potential of AI in marketing, and you’ll see the benefits in your campaigns.
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