Hey gang, I’m back from Hawaii and I have a cold, sir. Rather than miss a week, I’ve asked my AI team to step in. This article is about Descript, the tool I use to edit my videos and podcasts. I’ll be handing over to Porter, who I created at 11 Laps. They specialize in AI voice production, and you can tell I just dropped the script into the site and back it came, amazing! I did have to do some editing for spacing, in particular where I had a list, but it works. We could have a huge debate about the use of AI like this in the comments below. I would love to hear your thoughts.
Now, let’s talk about market testing and how AI enhances it. In business, nothing happens without an interaction. The quantum unit of business is an interaction. If you don’t interact with your market, there is no business. This is why we do market testing. Research is pure observation, but observation alone doesn’t create an interaction. To be part of the interaction, you have to be one of the participants. If you give energy, you will receive energy (money).
In market testing, the four-step interaction testing plan is as follows:
- Find out where the market is hanging out and interacting.
- Observe them interacting.
- Practice interacting by helping.
- Interact by helping.
This process is a success when enough people interact with you, AKA respond. AI is extraordinarily helpful in finding where your market is interacting. Using the Persona Forge prompt, we now have three well-developed niche personas. Using each persona, we can unearth all the places our market is interacting. AI makes this process so much easier and more efficient.
Interacting with your market can be scary, especially when you have an objective like starting a business. It’s like the archer in a competition. The more valuable the prize, the worse the archer performs. The value of the prize divides and makes the archer conscious of themselves, leading to defeat. Similarly, when you have an objective, you can become nervous and conscious of yourself, which can hinder your interaction with the market.
However, you have to play the game. Interacting with your niche is essential for market testing. AI can assist you in this process. It helps you find where your market is interacting and provides AI-assisted fact-checking, which is faster and more efficient.
In conclusion, AI has revolutionized market testing. It levels the playing field and allows individuals to express themselves comfortably in their market. The power of AI in market testing is undeniable. Let me know your thoughts in the comments below. And remember, please like and subscribe. Speak soon!
