Unless you have been living under a rock, you would have definitely heard of ChatGPT. This AI chatbot is revolutionizing the business world like nothing we have ever seen before. And Google ads and PPC are no exception. ChatGPT can revolutionize the way you work with your campaign building.
When you think of an AI chatbot, you of course think about written language and writing. And there is only one aspect of Google ads that requires significant writing - the ads themselves. Ads are the only part of Google ads that aren’t necessarily database-driven. They are all about what you write and how you write it. And ChatGPT can massively help you with ideation and creating headlines and descriptions for your ads.
Let’s start with headlines. The first thing you want to do is make sure that GPT understands the kind of business you are writing for. Provide the service you are promoting and the unique selling points of the business. For example, if you are promoting an emergency locksmith based in London, mention the 24-hour service, 30 to 60 minute response time, no call-out charge, and work guarantees. Also, mention that the locksmiths are DBS checked. Address the pain points of the customers, such as being locked out of their house, and explain how this business can help them. Finally, include a call to action, such as visiting the website or making a phone call.
Moving on to descriptions, again, provide the service offered by the business and use the unique selling points. Include a call to action at the end of each description, but make sure it is not too hyperbolic. Keep the descriptions between 80 and 90 characters long, giving them enough room to be effective. GPT will generate usable descriptions, but you can also use them as an ideation jump-off point to write your own content.
Another useful application of ChatGPT is analyzing search term reports. If you notice a trend in certain keywords, such as brand names or competitor terms, that you don’t want to bid on, you can use GPT to quickly identify and eliminate those keywords. By providing a list of keywords to analyze, GPT will identify the terms that meet the criteria and help you save time.
In conclusion, ChatGPT is a powerful tool for revolutionizing your Google ads and PPC campaigns. It can assist with ideation, generating headlines and descriptions, and analyzing search term reports. By leveraging the capabilities of ChatGPT, you can optimize your ad content and improve the effectiveness of your campaigns.
