And I welcome you to this course on digital marketing with RGBT. In this section of the course, we are going to take the help of ChatGPT to identify our target audience. I have opened ChatGPT and asked for help in identifying my target audience. It is asking me about my service and the general category of people who might be interested in what I have to offer. So, I am creating this training for business owners and entrepreneurs.
Here are some follow-up questions to help me understand my target audience better:
- What specific topics or skills does my online training cover? It covers digital marketing.
- Is my online training geared towards new business owners or more established entrepreneurs? It is for both new business owners and established businesses.
- What age range do I think would be most interested in my training? 30 to 45 years old.
- Are my training designed for people who are just starting out in their careers or for people who have been in business for a while? It is designed for people who are new to marketing.
- Are my training geared towards people who run a specific type of business? Not really.
- How tech-savvy do I expect my target audience to be? They don’t need to have any specific knowledge.
- What is the price point of my online training? $100 to $800.
- Where does my target audience spend their time online? They are active on YouTube and social media.
Based on the answers to these questions, I have created a buyer persona for my online training. The buyer persona is a business owner or entrepreneur, aged 35, who is looking to grow their business, increase sales, build brand awareness, and establish a reputable brand in the industry. They have limited time to invest in learning new skills and a limited budget to invest in marketing. They frequently use search engines like Google to look for information about digital marketing and spend time browsing social media platforms like Facebook and Instagram. They also watch educational videos on YouTube to learn more about specific digital marketing topics.
By understanding the pain points, goals, and online behaviors of my target audience, I can better tailor my digital marketing course to meet their needs and effectively reach them. This will help me optimize my course content and marketing strategies to attract and engage my target audience.
