And I welcome you to this course on digital marketing with RGBT. In this section of the course, we are going to take the help of ChatGPT to identify our target audience. So, I have opened ChatGPT and asked for help in identifying my target audience. I will ask follow-up questions until I have all the information I need to create a buyer persona.
To get started, I asked about the product or service that I am offering and the general category of people who might be interested in it. Based on that, I created online training for business owners and entrepreneurs.
Next, I asked about specific topics or skills covered in the training and whether it is targeted towards new business owners or more established entrepreneurs. I also inquired about the age range and whether the training is designed for people who are just starting out in their careers or for those who have been in business for a while.
Moving on, I asked if the training is designed for people who run a specific type of business and how tech-savvy the target audience is expected to be. I also asked about the price point of the training and where the target audience spends their time online, including any social media platforms.
Based on the responses from ChatGPT, I created a buyer persona for my online training. This persona includes details such as age, occupation, background, goals, challenges, and online behavior.
To understand the pain points of the buyer persona, I listed 10 potential pain points they may be experiencing, such as lack of knowledge about digital marketing and difficulty in understanding complex marketing concepts.
I also identified 10 goals and dreams of the buyer persona, including growing their business, increasing sales, building brand awareness, and establishing a reputable brand in their industry.
Based on the buyer persona, I listed 10 online behaviors they may exhibit, such as searching for information about digital marketing on search engines, browsing social media platforms, and watching educational videos on YouTube.
Finally, I created a sample video script titled ‘Five Key Strategies for Building a Strong Online Presence’ based on one of the identified online behaviors.
By understanding our target audience and their needs, we can tailor our digital marketing strategies and optimize our course to effectively reach and engage our target customers.
