You probably have to be living under a rock to not know about Alex or Mosey’s 100 million dollar Leeds book coming out on August 19th. Today, I’m going to show you how to set up a Facebook campaign to drive leads to this book. I’ll show you how we got all the copy and how we set up the Facebook pixels to not only identify leads but also engage leads, which is what the 100 million dollar leads book is all about.
I’ll guide you through building the entire campaign from scratch using 322 dynamic creatives. Once we set this up and hit go, it will continuously improve over time. We’ll even set up an automated rule to increase the budget and scale automatically as it gets better.
Managing a Facebook ad campaign to drive millions in revenue can be done in less than half an hour to build and less than one hour a week to manage. Today, we’re not in the office. I’m actually in my living room on my laptop, showing you how easy this really is.
If you want to learn more about the strategies and frameworks I use to scale brands and clients, check out the Facebook Ads MBA program. It’s the best investment you can make, and I’ll provide support for life to ensure your Facebook ad account is set up for success.
Now, let’s dive into the process. The first step is to visit the website and take a look at what we’re promoting. We have a lead capture page for the 100 million dollar leads book, which includes a lead form. When someone fills out the form, we fire a lead event. There’s also an opportunity for further action, which triggers another event we define as an Engaged lead.
To create effective ad copy, we’ll use a video from Alex Ramos as our source material. Alex is known for his intentional and specific marketing language. We’ll scrape the video using Vox script and ChatGPT to transcribe and rewrite the copy in a short and simple manner.
Once we have the copy, we’ll validate it using VidIQ to ensure it resonates with our target audience and matches the way they search. This will help us stand out and drive interest in the landing page.
In conclusion, setting up a Facebook ad campaign to drive leads is a straightforward process. With the right strategies and tools, you can achieve great results and scale your business. So, get started and watch your revenue grow!
