Are you wondering how to create a marketing campaign with the help of ChatGPT? Well, you are not the first one. ChatGPT has certainly made our lives very easy, and today we are going to share how you can create a full marketing campaign using ChatGPT.
Hi, this is Ruhi, founder of a successful marketing agency, Eventer Marketing. Today, I will share tips on how you can actually start creating a marketing campaign through ChatGPT.
So, let’s move forward. Is it really possible that today a robot can replace humans and create a marketing campaign? Yes, and that’s what we have demonstrated in this full video. While we are creating a marketing campaign, we realized that ChatGPT can help us create a marketing copy, social media posts, blogs, SMS campaigns, and even sales copy.
Isn’t it amazing that you can actually cover the whole panoramic system of covering all these places? This is possible only by using ChatGPT. However, there are some limitations. Rule number one says that it is only possible if you are limiting it to text. It does not take in images, your landing pages, and the other images for social media. For that, you have to use other AI tools.
Rule number two talks about how ChatGPT takes in information. It is not authenticated before 2021, so make sure that whatever information it is gathering is well-researched and you are putting forth only the facts that are available. Do your research well before you go ahead and put any information over there.
The third most important thing is that whatever answers you’re looking for are directly proportional to the kind of questions you are asking. So, remember, the more clear your questions are, the more clear your answers would be. Try to make it directly proportional and be very precise.
The fourth thing is to go ahead and use prompts. I’m going to demonstrate an example in this video of how prompts also work for ChatGPT in creating that perfect marketing campaign. But before I move further, let me first demonstrate an example of a prompt. How a prompt would work is, I go to ChatGPT and I say, ‘Write me a kind of text that gives the style and the tone, highlighting and characteristics.’ Let’s take it to a live example of a case study. Say, I have to do sales of an e-commerce. Now, rather than writing on my particular platform, create a sales copy or create a Facebook ad strategy for artificial jewelry. This is what it will actually start creating.
But I would say, yes, there are some missing elements. How about making it more generic? And I use the prompts over there. Now, if I was to use a prompt over there, it will kind of move like this: ‘Write a case study or write a Facebook ad that is conversational and fun, highlighting the usage of artificial jewelry for the youth.’ This is what ChatGPT is going to show us when we start working on it.
Isn’t that so awesome that if I’m using the prompts, it is giving me some very relatable answers which are actually moving more precise? Now, I can also further move into something which can be more simplistic. I can go and say, ‘Can you also create a target audience for me?’ Now, the target audience can be very generic. It can be the youth, it can be the middle-aged people, or it could also be people who have retired. So, I can go and say, ‘Create a Facebook ad which is targeted at the youth as the pricing of this is priced at two dollars.’ This is what ChatGPT now shows me in terms of the ad.
I have moved into the target audience, and we have dwelled further over there. Further, I can also give a prompt which can be, ‘Make it simple, make it conversational, sensational, make it funny, make it short, make it long, depending on the kind of campaign we want to create for our target audience.’ So finally, if I want to use the prompt over here, which can be, ‘Make it funny and hilarious,’ this is what ChatGPT is going to show me. Well, this sounds good, and possibly this is what I can go ahead with as an ad copy and start using it.
But wait, my images are not done yet. All I have is the ad copy. How do I go about using the images? For that, I will have to pause ChatGPT for a while over here and possibly move out into the AI tool called Dali 2. Now, this is a very powerful tool which will help me create images. All I need to do is give a very precise image of what I am looking for. So, for example, I am looking for an image of a young person buying jewelry, or it could be a young person sitting and browsing through the e-commerce, trying to figure out what jewelry to buy. It will actually start giving me similar images.
I can further move and also see if I want to move into 3D animations or if I want to have a cartoon look. It will give me different kinds of images. That’s the beauty of this particular software, which will help us create some images. Go ahead and select the images that are well-suited for you and start using them as your ad copy.
Now, we step out of this AI tool and come back to ChatGPT. Now, we need to move to the sales page. How do I create a good sales page? A great sales page is curated when we have the content ready. It could be in terms of creating a video script, creating blog posts, or even creating an email campaign. But wait, how do I do this? Well, I can just go and say, ‘Create a great sales pitch’ or ‘Create a great sales copy’ for the artificial jewelry that we are going to sell. This is what ChatGPT is going to show me.
Coming forward, I know exactly that ChatGPT is going to give me the results. So, if I’m not happy with this sales copy, I can actually tweak it. I may want it simpler, I may want it more quirky, I may want it more conversational. So, if I go and say, ‘Create a sales copy of 500 words,’ this is what I would get. Or rather, I would say, ‘Keep it short and keep it to just about 100 words.’ This is what exactly I would get. That is the beauty. You can tweak it because, at the end of the day, ChatGPT is a machine. It’s a robot. It will only give to what you are going to ask out of it. So, make sure that your input is very precise, and you are going to get an outcome based on that.
So, here we have covered all this. I can now move on to my last step, which is about creating the SMS campaigns. I’m going to reach out to more people. I want to amplify, so I can go and say that out of the content created in 50 words, create an SMS campaign that will have a call to action and take people to the e-commerce website so that people are compelled to go and click and see the jewelry or rather buy it from there. This is what I would get when I write the same prompt over there.
It has been created. Now, I move on to my last stage, which is about creating the sales copy. But wait, this is how we have created the awesome content in various formats. But wait, that’s not all. I’m not just kidding over here. I know it’s a big ocean, and ChatGPT can be tweaked to be as long as you want and as refined as you want to create that perfect sales copy.
But supposing I want to sell to an international audience, and I want my international jewelry to reach out to the Middle East market or the European market. How about having my ad copy in German? This is how it would come. How about having my ad copy in French? This is how it would come. This is how it would just translate into the international language that you’re looking for, and you can create an ad campaign that is going to sell in these various countries.
The beauty is that it can be translated into various languages. So, I will sum up my whole marketing, and my sales copy is ready. Now, all I need to do is organically start selling my product, or even I could go in for paid ads.
If you have liked this stuff, you should actually watch my next video where we are going to give more case studies of how various products are being used by ChatGPT and how you can customize your entire marketing strategy using ChatGPT. But remember, today it’s a robot, and it is kind of acting to what kind of input you are giving to it. So, make sure that your input is very precise, and you are going to get an outcome based on that.
All the best and start exploring with ChatGPT. This is Digital Ruhi signing off.
