Hi there, it’s Dan from Flexible. Today, we’re going to talk about a database reactivation campaign we’re running for a large home improvement company.
For those of you who haven’t seen my previous content, let me give you a quick overview of what we’re doing as an agency at the moment. We’re running ads to what we call our Annie Niche Sales Android. We send traffic to this and ask the prospect or lead what industry they’re in. Then, we qualify them and send them to a Google doc where they can close to become a client.
In this case, we did this for a home improvement company that we found through a Facebook ad. It turns out they’re an extremely large home improvement company in the UK. We had a call with them and realized that their biggest need was database reactivation. They have around half a million records of people who have opted in.
So, let’s dive into how we’re going to run this campaign and make it successful. The first step was to negotiate the size of the list for the database reactivation. We wanted data from the last 30 days, and they generate about 60,000 leads per month. We were able to get around 10,000 recent leads from them.
Next, we uploaded these leads into our CRM, which is higher level. We separated them from the company’s CRM. Now, we needed to figure out how to turn these leads into appointments that could be closed by the sales team.
We decided to start with a manual approach for the first 100-300 leads. My team and I personally reached out to these leads through SMS and engaged in a human-like conversation. We wanted to learn more about their needs and preferences, and also build rapport with them. This manual process allowed us to understand their questions and gather valuable insights that we can later use for automation.
Once we qualified the leads and built a relationship with them, we offered to connect them with a sales agent. We gave them the option to choose the time for the call via SMS or email. This way, we could quickly respond to their preferences and connect them with the sales team.
Now, let’s talk about what happens when the leads respond to our SMS. We receive their messages in our two-way SMS platform in High Level. We use a hand raiser message to initiate the conversation. For example, we ask if they’re still considering windows and doors for their new home. This simple question prompts them to respond and engage in a conversation.
During this conversation, we continue to qualify the leads by asking them specific questions related to their needs and preferences. We aim to gather as much information as possible to ensure they are a good fit for our client. Once they are qualified, we offer to connect them with the sales team for a call.
At this point, we have a highly qualified lead who has expressed interest in the client’s products or services. The sales team can then close these leads and convert them into customers. With a large number of leads and a high response rate, we expect to generate significant revenue for the home improvement company.
As we continue to refine our process and gather more data, we can start implementing automation using AI technologies like ChatGPT. This will allow us to scale the campaign and reach a larger audience while maintaining the same level of personalization and qualification.
In conclusion, database reactivation campaigns can be highly effective in generating new business for companies. By leveraging SMS communication, manual qualification, and personalized interactions, we can turn old leads into valuable opportunities. With the right strategy and technology, agencies can help businesses achieve significant ROI from their existing databases.
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