Hi, welcome to the Happy Hot Mess. This is Nikki again, and in this article, we will discuss how to create your customer avatar using Chat GBT as your own personal business coach.
In the previous article, we talked about who we are, what we’re good at, and what we like doing. Now, let’s focus on defining our target audience and what we can offer them.
To start, let’s list 15 pain points that we can help these people with, from the most painful to the least. We will also explain how we can help them.
One of the pain points we identified is women recovering from toxic environments and relationships. We will build on that and expand our services to help people who have failed before and are still struggling.
Whenever Chat GBT deviates from our discussions, we can remind it of our preferences by copying and pasting our ideas into a Google doc. This way, we have a record of what we spoke about and decided on.
Overcoming past trauma and gaining confidence are also important pain points. While we may not be experts in these areas, we can source out courses and coaches that specialize in them.
Another pain point is feeling isolated and alone. Although it may seem like there are many communities available, some people still struggle with this. We can address this by creating a supportive space for our customers.
Lack of branding and effective marketing is another pain point. Many people think there’s only one way to do things, even if it doesn’t align with their values. We can provide guidance on building a brand and marketing strategies that suit their unique personality.
Balancing personal life and business is a super important pain point, especially for moms like myself. We can offer tips and strategies to help them manage their time effectively.
Fear of failure and imposter syndrome are common challenges for entrepreneurs. We can provide support and resources to help them overcome these fears and gain confidence in their abilities.
Technical knowledge can also be a barrier for some people. We can share our expertise in areas like SEO and automation to help them navigate these technical aspects of running a business.
Struggling with pricing is another pain point. We can provide guidance on how to price their products or services effectively.
Now that we have identified these pain points, let’s create a customer avatar based on these points. Our customer avatar, Emily, is a 38-year-old divorced mom with two kids. She has a degree in marketing and works a full-time job. She started a side hustle two years ago and wants to escape the 9-5 grind. She battles anxiety and self-doubt but values her mental health, family time, and financial independence.
By utilizing Chat GBT, we can create a complete profile for Emily and understand her needs and desires. This will help us tailor our products and services to meet her specific requirements.
In conclusion, Chat GBT can be a valuable tool in creating your customer avatar. By identifying pain points and understanding your target audience, you can develop a business strategy that resonates with your customers. Remember to use Chat GBT as your coach and refer to the ideas it generates to guide your business decisions.
