Hey, how’s it going? Sending a lot of cold emails? Keeping up with the replies can take some time. Sometimes it takes a dedicated person to manage your inbox, formulate a reply, and send it back to the prospect. But what if you could automate that with AI? Imagine if the AI could write the response for you and leave it in the drafts. When you log in in the morning, all the replies are ready to roll. You just need to quickly press edit and send back to your prospect. This would speed up your workflow and hopefully let you close more deals faster.
So, I’m going to show you what I’m doing. Here’s a classic cold email that I’m going to email myself. I’m sending it from one business email address to another one. I’ve used the subject line ‘Quick Question,’ although it has a spelling mistake. I’m just going to see if I want to buy my own software. So, I’ve said, ‘I love your latest release on Spotify. I work with record labels. For your interest, I’m wondering how you promote music primarily. Is it a tool that helps record labels promote music over email? Does this interest you?’
Now, I’m going to send this to myself. Okay, I will go over to my other email box. I’m going to refresh this and wait for it to come through.
So here’s my email to me. I’m going to reply back soon. ‘I’d love to learn more. Can you send more info?’ This is IQ, you know. Lots of people will even say, ‘Yes, I’m interested.’ ‘No, I’m not.’ ‘Yes, can I book a meeting?’ ‘Yes, can I have more information?’ Usual various responses.
If I press send now, I’ve got a trigger set up on Zapier. This will match new incoming emails with a specific criteria. I’ve set up my account and the trigger is ‘subject:re: Quick Question.’ This is a Google search operator which you can plug into Gmail. If you just copy and paste this and change this part, it will filter down to the email you’re looking for. The reason why I’ve included ’re’ is because when you respond to someone, it appends ’re:’ and then your subject line to the email thread. If you just leave ‘Quick Question’ off, you might get kind of outgoing email. It shouldn’t do, but it’s easier if you tell it what to look for.
So, it’s going to look for all incoming mail with this query string. If you’re sending cold emails and use a ‘Quick Question,’ this can be ideal. Just change this to whatever you need and then press continue.
I am going to find new records. Let’s have a look. Here we go. So here’s the email I’ve just responded back, saying, ‘I’d love to learn more. Can you send more info?’ I’m going to choose this and continue.
I’ve got ChatGPT set up on the second step. So once the email comes in, ChatGPT is going to do something useful, I hope. So, the use the message, I’ve told it, ‘You’re an email copywriter and sales strategist. You’re currently selling music promotion software primarily as a music promo tool. And I need you to respond appropriately to recipients’ replies. Don’t include a subject line. Sometimes ChatGPT goes rogue. I only need the body of the email. So that should be enough.’
And then the email reply, I mean, including the email which has been responded to here. So, it’s taken my instruction. It’s going to add the response. ChatGPT is going to write a new response and then create a draft and send it back. I’ve done testing this morning to see what works and doesn’t work. Chat 3.5 isn’t good enough. I end off. It just writes absolute waffle. Just use ChatGPT4. It costs a little bit more money, but the frustration it solves is well worth it.
You don’t have to worry about any of this down here. You can tweak for max tokens and the temperature. Remember to hide the temperature. The more creative it will be, the lower the more serious it will be. One is in the middle. Top P, I’ve just left this. Do what you wish with it.
And then we’re going to retest this step here. So, this is going to get the email response that I’ve sent back to me, which it found. And it’s going to write something or other. So, we’ll just let this continue, which takes forever when you’re doing the tutorial. When you’re not doing your tutorial, it puts it in like two seconds. Sometimes I get concerned with the length it is thinking. How much it is writing? That’s where you need to tell it to kind of use max tokens so it doesn’t go too overboard. So, if we scroll down here, we should see the response at the bottom.
Here we go. So, it’s created something or other. So, we’ll just continue. And then we’ll do a create a draft. So, if I want to test this, and I’m going to retest this step here. Now, if we go to my inbox, here’s the draft. Okay, so I’ve sent an email. I’ve responded back to myself. So, you can see here, ‘I’m selling primarily our promotional tool. I’m more than happy to provide you with more detail.’ That’s good. Apparently, it’s designed for record labels and marketing professionals to pass accurate, integrated marketing solution to promote your music and expand your reach. Yes, okay. Trackable campaigns, that’s correct. Mobile responsive, that’s correct. Data, easy contact management. Yeah, this is good. It’s obviously crawled primarily in the past. Um, so it’s got some data. This one is now out of date. So, you’ll just need to tell your prompt what you do and what you don’t do for your customer. I give it some rules to follow instead of just letting it kind of decide what it wants to do.
If this means I have to edit 30 seconds’ worth instead of writing a whole new response for every single incoming and outgoing email, that’s going to speed up my workflow massively. And also, it means you don’t have to hire an external person to manage your inbox. You could quite easily do this with like a virtual assistant and AI. So, at the end, it’s given a nice CTA. Let me know if there’s if you want to arrange a call or anything specific you want to know about. Best, Pete.
I’m pretty happy with that, and it’s written pretty well. And this will just continuously run on autopilot. Set this up for all of your email boxes, change the setup for the subject line. You might use different subject line tests. It might save you some time. Let me know what you think about this in the comments below, and don’t forget to subscribe to my channel. Cheers!
