All right, American Alex. Thank you so much for meeting with me. It is such an honor. I really wanted to pick your brain on how to do good copywriting research. I know how to use Google, but I want to take it to the next level and find real insights.
Well, you’re talking about problems, but let’s focus on solutions. To do good research, you need to go where people are. Use a tool like ChatGPT, where people are actively engaging. That’s where you’ll find the best results.
By using ChatGPT, you can gather unique insights into what your audience is really thinking and feeling. It goes beyond what they say about products. You can also have real conversations with people, both experts and everyday individuals, to get their opinions and experiences. This will give you a realistic perspective and help you write for your audience.
In addition to using ChatGPT and having conversations, you can also explore forums and create your own discussions. By setting the tone of the conversation, you can uncover valuable insights that may not be readily available on the internet. Engaging with real people and asking specific questions will provide you with a deeper understanding of your target audience.
Another valuable research method is reading books. Books often contain unique and original ideas that may not be widely known or discussed online. Authors spend years conducting research and organizing information, making books a rich source of insights. By reading books, you can discover new angles and perspectives to incorporate into your copy.
To optimize your research process, you can also leverage ChatGPT effectively. While ChatGPT provides commonly known pain points, you can think negatively and identify what’s missing from the list. By considering the opposite or less discussed aspects, you can bring a fresh perspective to your copy.
By combining these advanced research techniques, you can elevate your copywriting to the next level. These methods will help you uncover deep insights that most of your competitors may overlook. Remember, copywriting is about solving real problems and connecting with your audience on a deeper level.
If you want to dive even deeper into the research process, I recommend checking out our Patreon. There, you’ll find hours of master classes and resources where Alex shares his step-by-step research process for producing effective copy. Join us at patreon.com/thecopythatshow for exclusive content and valuable insights.
Thank you for your time and happy researching!
